Falling Privacy Policy

Last updated: 6 October 2026

Summary

Falling has no accounts and the developer does not collect your personal data. The free version shows ads from Google AdMob, which collects some device data to show and measure those ads, as described below.

Data kept on your device

Your best score, your settings and whether you've bought Remove Ads are stored only on your iPhone. They are never sent to the developer.

Motion sensors

Falling reads your phone's tilt to steer. Motion data is used on the device in real time and is never stored or sent anywhere.

Advertising

Ads are provided by Google AdMob and appear only between runs. To show, measure and personalise ads and to prevent fraud, Google may collect device identifiers (including Apple's advertising identifier, only if you allow tracking), your IP address and approximate location, information about how you interact with ads, and diagnostic data.

• Apple's tracking prompt lets you allow or decline tracking. If you decline, you'll still see ads, but they won't be personalised using your advertising identifier.

• In the EEA, UK and Switzerland, Google's consent form asks for your choices before personalised ads are shown.

• Learn how Google uses data: policies.google.com/technologies/partner-sites

Purchases

The Remove Ads purchase is processed by Apple. The developer never sees your payment details.

Children

Falling is not directed at children under 13, and the developer does not knowingly collect information from them.

Changes to this policy

If this policy changes, the updated version will be posted on this page.

Contact

Questions? Email michaelskain@gmail.com.